Broximo Prestige Steeds presents this Specialized Ruby Elite Road Bike

Who said that performance and comfort don't mix? It sure wasn't us, because our all-new Ruby Elite combines the two in one seamless, unprecedented package. The frame is among the lightest that we've ever made, and it's been constructed from our superlative FACT 10r carbon fibre. Its stiffness levels are also off the charts, you'll experience a whole new, faster, and more efficient geometry. Through some engineering sorcery.

Of course, you're probably thinking, "get on to the suspension thing up front." We call it Future Shock, and essentially, it's a piston in the head tube with 20mm of travel. We developed this technology in partnership with McLaren Applied Technologies, and the result of this are a host of drastic performance improvements, namely in the vertical compliance department. Without giving a physics lecture, we found that focusing on vertical compliance, instead of fork splay, meant that we could improve smoothness, speed, and comfort in one fell swoop. And of all the bikes that we've tested with our Rolling Efficiency Model, the new Ruby outperforms anything on the market.

Lastly, we spec'd it with awesome components, like Shimano 105 shifting, hassle-free mechanical disc brakes, and a women's-specific saddle.

• The FACT 10r frameset is exceptional in every way, offering the ideal blend of light overall weight and targeted stiffness. Meanwhile, the all-new Future Shock "suspension" system at the cockpit delivers a revolutionary degree of comfort and control.

• A Ruby Disc fork is built from our extraordinary FACT carbon fiber for supreme stiffness, strength, and reactivity, while a thru-axle design only stands to bolster all of the above.

• Power to the pedals is provided by the exceptional Praxis Alba alloy crankset. It's stiff and efficient, and the ramping of the chainrings ensures beautiful shifts between rings.